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Delivery flows at Babolat

Babolat is a leading French company in the field of tennis rackets and strings. It also has a strong international presence, accounting for 80% of its sales. It has been continually improving its products for over 45 years to provide the best possible service to the world's greatest sportsmen and women.

Optimising delivery flows

In order to strategically increase sales and improve customer service, it is essential for the company to control the information flow between customer order entry and product delivery.

Our mission

  • Diagnosis of order preparation processes through interviews and summary of malfunctions in the flow.
  • Design of the target preparation flow.
  • Training following best practices, then operational staff and managers empowerment.
  • Creation of KPIs, weekly performance and conformity monitoring routines.

Results achieved

  • The on-time delivery rate of the logistics platform doubled then exceeded 95%
  • Adoption of weekly management routines by operational staff in the various departments.
  • Improved product availability thanks to better stock management.

Customer quotes

Axsant's involvement has improved communication between logistics and sales, and saved a lot of time in dealing with problems. With a better sense of perspective, we have been able to improve our service rate.

Customer service manager