Explicit needs often hide implicit needs, the source of future customer dissatisfaction. Avoid this risk with design thinking.
Context and challenges
- How can you anticipate your customers’ needs?
- How can you detail all their needs?
- How can you make sure you leave nothing out?
The Axsant approach
Axsant helps you to define products that meet the implicit and explicit needs of your customers by assessing the full range of functionalities.
Design thinking is a creative innovation method based on identifying implicit user problems and root causes.
The aim is to win market share, improve your brand image and launch profitable projects to enhance your industrial performance.
