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Transport activity at Babolat

Babolat is a leading French manufacturer of tennis rackets and strings, with a strong international presence that accounts for 80% of its sales. For more than 45 years, the company has been continuously improving its products to better serve the world's greatest athletes.

Transport activity management

In a context of extreme tension in its supply chain, where 90% of its supplies come from Asia, Babolat must control its upstream transportation costs and be able to manage its supply flows precisely.

Our mission

  • Mapping in weight, volume and costs of inbound logistics flows for all French entities.
  • Carriers involvement in the monthly collection of logistics and billing data.
  • Creation of an indicator cockpit with monthly analysis routine of deliveries.
  • Training of the operational staff and support of the control routine.

Results achieved

  • Actual transport costs included in the products unit cost analysis.
  • Retained competitiveness of transport costs in a context of high tension over international transport.
  • Testing and implementation of rail flows from China to France.

Customer quotes

The indicators implemented are very comprehensive. The analysis of essential data has enabled us to understand the nature and origin of expenses, and to share this vision with our forwarding agents. We are now able to project and challenge our transport costs in relation to the evolution of our business prospects.

Supply Chain Director